Fragrance lovers are about to experience a sensory dream as the highly anticipated launch of AERIN, the exquisite fragrance brand developed by none other than Estee Lauder’s stylish grand-daughter, Aerin Lauder, reaches our shores. A style icon in her own right, the brand whispers faultless luxury, attention to detail and sensory pleasure. Every detail from scent composition to the semi precious stone stoppers adorning the heavy flacons housing the unique fragrances, promise a life more glamorous.
The (very recent) history lesson
Back in 2011 the granddaughter of Estée Lauder, Aerin Lauder, announced she would be stepping down from her role as Senior Vice President and Creative Director of Estée Lauder to launch her eponymous cosmetics and lifestyle brand, AERIN.
Since the US springtime launch in 2012 AERIN’s stunning collection, inspired by her love and extraordinary knowledge of flowers, her memories and life experiences, has evolved and expanded to become a beloved statement of style.
The Australian launch
The just-dropped Australian debut for the AERIN brand features twelve signature statements from the fragrance collection (seven Eau de parfums and five body lotions) and two products from the AERIN Rose Essentials collection, each one as beautifully feminine and effortlessly chic as the last.
It is immediately evident that the very essence of Founder and Creative Director, Aerin is personally steeped in every aspect of the product development. What makes the sensory journey more authentic, is that each beautiful scent reflects a personal and intimate expression of the creator’s lifestyle and an evocation of experiences that ring true for every woman.
To celebrate the launch, we will have the pleasure of welcoming American beauty royalty to Australia with a personal appearance at David Jones’ Elizabeth Street, Sydney store on April 15 from 11.30am to 12.30pm. We are delighted to confirm an exclusive and intimate Rescu. interview with Aerin Lauder which is coming soon.
The Fragrance Collection
No doubt, the question on everyone’s lips is what exactly will be launched in the debut collection. We’re very excited to share the details of the line up below.
For the dreamer and escape artist – Iris Meadow Eau de Parfum
The crisp green notes mingle with florals and warm woods. Described by Aerin as, “…a place to dream – wide-open fields, brilliant blue skies and an endless landscape of wildflowers.”
For serenity and tranquility – Waterlily Sun Eau de Parfum
This most serene of fragrances includes Sicilian Bergamot and Lush Dewy Greens, with Waterlily and Jasmine Sambac to add depth.
For an everlasting summer – Gardenia Rattan Eau de Parfum and Body Lotion
Described by Aerin as, “the perfect summer day”, Gardenia Rattan sparkles with Wet Marine Notes while a blend of white flowers including Gardenia, Tuberose and Tiare Tahiti exude lush femininity.
For warmth and sensuality – Amber Musk Eau de Parfum and Body Lotion
Blending sensual florals, distinctive amber and creamy musk, Amber Musk makes a velvety first impression.
For the city dweller dreaming of the country – Lilac Path Eau de Parfum and Body Lotion
Lush fragrant Galbanum, creamy Jasmine Lactones, soft Angelica Seed Oil and Orange Flower complete this evocative scent.
For effortless chic – Ikat Jasmine Eau de Parfum and Body Lotion
With Jasmine Sambac and Jasmine Eygpt Infusion at the helm; exotic Tuberose Fleur, Honeysuckle, Tuberose Infusion and Sandalwood add subtle intensity and captivating depth.
For feminine intrigue – Evening Rose Eau de Parfum and Body Lotion
Juicy Blackberry and Rich Cognac unexpectedly blend with voluptuous Rose Centifolia and Bulgarian Rose Absolute to create a rose like no other.
The Essentials
In addition to the fragrances, we have two new beauty essentials from AERIN: the silky, nourishing Rose Lip Conditioner and Rose Hand and Body Cream, infused with a delicate rose scent, will become your new beauty allies, especially with the colder weather looming.
AERIN is available now at select Estée Lauder counters at David Jones and MYER and the Estée Lauder website. Stockists: 1800 061 326
Eau de Parfum Spray 50ml, RRP $165
Body Lotion 150ml, RRP $85
Lip Conditioner 10ml, RRP $45
Hand & Body Cream 125ml, RRP $65
