Alexa Chung has been named the new face of French fashion label Maje.
The TV presenter stars in a series of black-and-white 1960s-inspired shots for the Parisian brand’s new Autumn/Winter 2012-13 campaign.
The 28-year-old beauty said, “I am thrilled to be the face of Maje for their Autumn/Winter 2012-13 campaign. It’s a brand I love and wear, so to be asked was a huge compliment.”
The images of the British fashion icon, shot at the Porte des Lilas metro station in Paris, were taken by top fashion photographer Glen Luchford and are reminiscent of a sixties film star, WWD reports.
Maje is favoured by fashion-forward French stars like Marion Cotillard and Vanessa Paradis for its edgy yet feminine look.
The company said in a statement, “Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ‘n’ roll.”
Alexa – who split from Arctic Monkeys frontman Alex Turner in July 2011 – has previously fronted ad campaigns for Vero Moda, Pepe Jeans, Superga and Lacoste’s ‘Joy of Pink’ fragrance.
The model-turned-presenter is a muse to fashion designers, and even has a Mulberry handbag named after her. She has also tried her hand at designing in the past for US label Madewell.
