When it comes to our humble tresses, Aveda knows there’s no substitute for long lasting, fade-resistant colour with irresistible shine.
Since the late nineties Aveda has been the pioneer in delivering a naturally derived, professional hair colouring system. Fast-forward to 2012 and with the modernization of the Aveda Full Spectrum line, Aveda now presents a host of new components that take customization to a whole new level.
by Anna McDougall
“Full Spectrum Protective Permanent Crème Hair Color is revolutionary – it’s hair colour with an environmental conscience,” says Ian Michael Black, Aveda Color Director for North America. “The 96 percent naturally-derived formula, environmental packaging and 100 percent wind power manufacturing make it the ideal product for guests looking for a hair color service that is kind to their hair and the earth.”
We’ve seen a lot of bright, pastel and rich hair tones coming off the local and international runways and it seems finding the right hair colour this season has never been sexier! Blonde, bronde, honey, copper, crimson, violet, whatever you like – leave it to Aveda’s Full Spectrum Protective Permanent Crème Hair Color, designed to deliver up to 28% more fade-resistant color in a diverse range of customizable shades.
The new Pure Pigments in the revamped formula allows artists to create any shade imaginable, especially for all you Marilyns as it features a new blonding system to create any blonde shade from golden to platinum. Forget brittle blonde strands, the certified organic botanicals will also keep your hair in top shape.
For the raven-haired you’re in luck with the Full Spectrum Deep Extra Lift & Deposit Crème Color for Dark Hair to achieve true to tone results and is ideal for grey coverage. The Pure Tones in light and dark formulas create a wide range of tonal families and the Color Catalyst, a conditioning developer with an indulgent aroma, creates the level of lift you desire! Feel the difference with organic sunflower, castor and jojoba oils that act as buffers and infuse the hair with shine and condition.
Rejuvenate damaged hair with the Full Spectrum Deposit-Only Color Treatment. This ammonia free semi-permanent hair color delivers rich, long-lasting colour perfect for grey blending; colour balancing, glossing and toning; and pre-colouration. With an ammonia-free formula so gentle, infused with a blend of protective plant oils, it can be used the same day as a texture service. You’ll love the rosy-lavender aroma giving you a soothing, sensory experience.
Aveda Hair Color services are available in Aveda salons/spas. For more info call 1800 706 377 or head to www.aveda.com
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