Dramatic diffusion campaigns, moody winter collections, and Ode to No One and Secret Squirrel catch re-branding fever. Read on for more…
This week, C&M Camilla and Marc launched into our inboxes, bringing a pop-bright punch of New York to our eyes (and very soon our wardrobes!) After the success of their debut Spring and Resort collections in 2012, the new campaign reveals a bolder, more daring Camilla and Marc.
The collection juxtaposes uptown high society with the gritty edge of downtown, utilizing youthful prints, vibrant colours, and cleverly placed monochrome pieces.
Particularly fun is the introduction of the C&M logo on various sportswear pieces, such as a varsity jacket, sporty cap and cotton tee. Highly covetable, the snappy initials reference iconic sports brands and luxury labels, signaling a new avenue of branding for the brother sister design team. What do you think of the diffusion logo?
At the David Jones Autumn/Winter Launch show earlier this week, we saw C&M pieces including a number of wardrobe essentials; a timeless cotton trench, tailored mini dresses, blazers and grey marle separates
Camilla and Marc follow several Australian fashion designers, including Colette Dinnigan and Kirrily Johnston, who are diversifying their brand with a more accessible range and lower price point. These days, as the lines between high and low fashion become increasingly blurred (hello Maison Martin Margiela for H&M!) a more youthful range gives Camilla and Marc license to experiment with more playful, experimental elements of the label.
What is your favourite look from the AW Campaign?
Street wear label Evil Twin also debuted their Winter collection this week. Entitled ‘I Want to Believe,’ the campaign envisions an urban, dystopian cityscape and the bohemian punk princess who dwells within its shadows.
The campaign was shot by internationally renowned photographer Ben Sullivan, and his influence is clear in the artistic, moody photographs. The collection features screen printed tees and singlets, studded denim and distressed boyfriend jeans. Metallic and sequin embellishments and snakeskin prints add interest to the label’s staples of tee shirt dresses, anoraks and skirts.
The stand out pieces? An oversized monochromatic slouchy knit in a print reminiscent of Moroccan tiles would pair nicely with pale or black jeans and sneakers for easy weekend wear. A sleeveless black tee that utilizes delicate digital imagery is the perfect compliment to leather and black basics.
Evil Twin is stocked in General Pants, as well as selected boutiques nationally.
There must be something in the Evian water that’s being served at fashion events, because fashion re-branding seems to be the order of the day. Iconic French fashion house Yves Saint Laurent created buzz with announcements regarding its rebranding last September, and the ensuing furor signified the impact a facelift can have on a brand’s image.
Sydney fashion label An Ode to No One has recently re-emerged as Haryono Setiadi, the designer’s birth name. Signaling a return to the designer’s roots, the rebirth coincides with the release of the AW 2013 collection, available to purchase via a Trunk Show on the New-York based e-tailer Moda Operandi. The brand will also be showing at Mercedes-Benz Fashion Week, which will be its first official foray onto the Australian fashion runway in its fresh incarnation. Even more of a reason to start getting excited for Sydney Fashion Week now!
Formerly Secret Squirrel; now Secret South, this Sydney-based boutique label is another to undergo a brand renovation. A mainstay amongst stores that patronize Australian design (such as Shallow in North Bondi), the news of its renewal came via Tumblr at Herman’s Store. Priding itself on luxurious fabrics and delectable prints, the label’s site showcases a series of retro floral prints and minimal basics that are sure to gain attention through internet whispers and word of mouth.
