Katy Perry, Denise Richards, Jennifer Love Hewitt and Kelly Osbourne all love POPbeauty products. So we asked Amy Daniel, international make-up artist for POP, to explain why this brand founded by European pop sensation and artist Sara Strand is so POPular.
RESCU: What are your three must-have items from the POP brand and why?
Amy Daniel:
Definitely the Magnet Collection:
- Face Magnet Primer
- Eye Magnet Primer
- Lip Magnet Primer
These 3 products contain the perfect formula for the perfect canvas on the face, eyes and lips.
RESCU: We love the Eye Magnet Primer – how does this product help and how do we use it?
Amy Daniel: The Eye Magnet Primer:
- primes and conceals
- diffuses fine lines, is anti-creasing and treats the eyes with Chamomile and Vitamin E
- is super long lasting
- intensifies colours
- Is perfect for oily lids
It is a girl’s best friend! 🙂
How to apply: Apply to the Eye Lid; lash line to brow to airbrush the entire eye area. Wear it alone or top with POP Eye Shadows.
RESCU: We love your signature Cat’s Eyes – very Raquel Welch. Can you give us the step by step on this and which products to use?
Amy Daniel: To produce a POP Signature Smokey Eye, you apply:
Eye Magnet Primer, Smokey Eye Clutch – Bronzer, Grey, Black and Silver, My One Liner, In Liner Black, Lash Kapow and No Show Concealer.
RESCU: If we were going to try one brave new trend this summer, what would it be?
Amy Daniel: In Spring ’09, you are seeing [the transition from] light, fleshy bronzes to full smokey eyes.
The Day to Play Zebra Clutch will give you the opportunity to create a natural look, a smokey eye, AND a POP of Bright Pink, Electric Blue or Vivid Green. You will be able cover all Eye Trends for the Spring with this palette!
RESCU: What’s a make up no-no you see people do over and over again?
Amy Daniel: You will see women constantly trying to fake a tan with a darker foundation. Stick with a foundation that is suitable for your skin tone and use a bronzer (Double Duty Bronzer) to seamlessly melt into the skin a golden goddess glow.
RESCU: Which celebrities are using POPbeauty products?
Amy Daniel:
Kim Kardashian – Lash Wow, Goddess Clutch (as pictured)
Denise Richards – Lash Wow, My One Liner
Jennifer Love Hewitt – Lash Wow, My One Liner
Mischa Barton – Lid Neon
Ashley Greene (the Twilight films) – Eye Magnet Primer
Selena Gomez – Lush Blush in Rose Blossom
Brittany Snow – Goddess Clutch
Kelly Ripa – Smokey Eye Clutch
Katy Perry and Kelly Osbourne – are also fans.
RESCU: Which celebrity would you like to make over?
Amy Daniel: I would love to do Rihanna’s makeup with the Day to Play Zebra Clutch and the Neon Palette. She has such amazing eyes and I would love to POP in some neon colours!
RESCU: We love your signature Cat’s Eyes – very Raquel Welch. Can you give us the step by step on this and which products to use?
Amy Daniel: To produce a POP Signature Smokey Eye, you apply:Eye Magnet Primer, Smokey Eye Clutch – Bronzer, Grey, Black and Silver, My One Liner, In Liner Black, Lash Kapow and No Show Concealer.
Australian stockists: The POPbeauty range is available at: https://www.kitcosmetics.com/products/pop-beauty/
Rescu. would like to know your thoughts. Which make-up mistakes do you hate with a passion, or are you guilty of?
