By Chloe Schneider
If you haven’t heard the latest on Charlie Sheen, you must have been living under a rock. His rants are making headlines everywhere so we’re here to break it down and tell you exactly what’s been happening. Meanwhile, Lady Gaga and MAC have some seriously amazing plans for the new Viva Glam site and we’re counting down the days until the launch. In other launch news, Emma Watson has teamed up with luxury brand Alberta Ferretti on an ecological line. We’ve got all the details here…
Lady Gaga’s MAC Viva Glam Campaign
We’re all counting down the days until MAC’s latest Viva Glam campaign launches this month. On March 17, the new site www.vivaglam.com will launch and is set to include videos and messages from none other than Lady Gaga herself.
This highly interactive site will allow fans to upload photos, share HIV/AIDS information and interact with their friends through Facebook and Twitter. As if all this wasn’t enough, these will also be a chance for participants to take part in an amazing fashion collaboration with Lady Gaga and her stylist.
To stay on top of the Viva Glam goss, make sure to follow the conversations on twitter #macvivaglam and mark 17 March in your diary ready for the big launch!
Charlie Sheen Sets Twitter World Record 
No one in the history of social media has seen such an incredible following in such a short amount of time. Just under a week ago Charlie Sheen did even have twitter. In just over 25 hours he bypassed a million followers and, since then, that number has only been growing.
Sheen’s incomprehensible tweets and interviews have come after the Two and a Half Men star was fired from his high rating television show after he allegedly beat his wife. Now, his twin sons have been taken away from him and the actor has entered one of the lowest points of his life, taking to drugs, alcohol, sex and anger.
He has now launched an online talk show which was broadcast over the internet last week. The show, titled Sheen’s Korner, was an unintelligible rant that went for 50 minutes long. Despite this, more than 333,050 viewers tuned into the show which featured not just the man himself but one of his “goddesses”, girlfriend Natalie Kenly.
It has now been revealed that advertising executives are seeing the huge reach Sheen has and have signed him up to pitch products via his twitter account. We can’t help but wonder if this is only going to encourage the stars crazy behaviour and therefore may not be the right move.
Emma Watson Collaborates with Alberta Ferretti 
It has been officially announced that Harry Potter starlet Emma Watson is set to collaborate with Alberta Ferretti on a five-item line of eco-friendly clothes. The line will be called Pure Threads by Emma Watson and is set to become available online on March 21st.
The former face of Burberry is no stranger to design, she also used her skills at People Tree; a fair trade British brand.
Of the new line, the 20 year old told Women’s Wear Daily, “I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology.”
We can’t wait to see what Miss Watson comes up with!
