To celebrate the launch of 8 new shades of Chubby Stick, Clinique created a market stall event to compliment the new shades in the Eveleigh Markets Space.
Beauty Editors were treated to a colourful & fun shopping experience where they got to shop 8 different stalls including ‘Heaping Hazelnut’ with Nutella, Hazelnut Chocolate & Hazelnut Nougat, ‘Pudgy Peony’ with Coconut Ice, marshmellows & Berry slice. ‘Two Ton Tomato’ with Tomato sauce, Soup, Tomato Chutney & fresh tomatoes & ‘Voluptuous Violet’ with African Violets, Schkinny Maninny Juices, Grapes & figs.
The Chubby Stick Mascots made an appearance to remind guests that at Clinique colour always means fun! It’s colour with a wink & a smile. For the first time ever the brand has created a T V Commercial for colour – in Australia this will appear in Cinemas & online. Australia will be the first country to launch the new shades of Chubby Stick following the US. Locally the shades will go on sale August 5th. This was debuted at the launch along with a locally produced Chubby Clip – a tongue in cheek look at the love life of our Chubby ambassadors.
This will be used in our Chubby digital campaign in May. Chubby Sticks are Clinique number 1 lip product globally, selling one every 15 seconds.
