Diane von Furstenberg will bring her signature style to a range of swimwear for Roxy and Madonna hits a high note with her pop-up shoe boutique in London.
Entitled DVF loves ROXY, the collection will combine the bold prints associated with the high-fashion brand and the silhouettes offered by the surf and snow company.
It will feature 35 pieces – including swimwear, board shorts and beach bags – and will range from $38 to $88.
Commenting on the collection, Diane said she was excited to be involved with the “playful and fun” range.
She said, “I am so excited to work with Roxy. The collection is playful and fun … we wanted to empower women to go for it and ride the wave.”
The range will be sold at both Diane von Furstenberg and Roxy stores.
It is the second unusual collaboration for Diane in recent months – she also made a limited edition bottle for Evian water.
The creation will be released in November at Evian retailers, and follows in the footsteps of Issey Miyake, Sir Paul Smith and Christian Lacroix, who have all worked for the French water brand.
The ‘4 Minutes’ hitmaker’s Truth or Dare collection is outselling the retail spaces of Aldo Rise, United Nude, Swedish Hasbeens and Marc by Marc Jacobs in the London department store.
Shoes buying manager Helen Attwood said, “It’s been thrilling to see our customers’ response to this project – the Truth Or Dare collection has proven to be our most commercially successful footwear pop-up this year so far.
“It’s one of the most successful celebrity endorsements we’ve ever worked on.”
Selfridges launched the Truth Or Dare collection just over a week ago, with some styles already selling out.
The range, which comes in a monochrome colour palette, features all from flat brogues to towering platforms and stiletto boots.”
The range has been so popular, the store have had to re-order several items from the collection.
Helen added, “We have already had to re-order on almost half the styles we carry.
“Bestselling styles have been the Panu studded court shoe and the Cedia brogue in black.”
