This week our wardrobes and wallets sung out in rare unified joy as it was announced we are just months away from scoring pieces from Aussie designer Dion Lee at high street prices.
Target Australia announced their partnership with Dion Lee to release a one-off women’s capsule collection on July 2nd 2015. Uh-huh honey.
So, what’s hitting our stores and how hard a hitting should the credit card expect? A whole lot and not a lot. The 35-piece collection will feature day-to-night clothing, loungewear, performance wear and accessories (including shoes) and the prices range between $25 and $119.
Dion Lee said, “The collection features signature tailored detailing, laser cut and technical fabrications, and a first-ever performance capsule.”
Continuing, “The active Australian lifestyle inspired me to create a range of stylish and effortless clothing for women to wear every day. Even though the designs can be technical, I think style and function remain paramount.”
All the Dion Lee signatures we know and love will be featured. Think bonded neoprene accessories, perforated nylon, ombre jacquard knitwear, and silk and cotton shirting and a muted modern colour palette.
Dion Lee said there were no ifs or buts about the diffusion range, saying, “As our international business continues to grow, we are excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand.
I was extremely excited to be contact by Target with the concept of collaborating. I was familiar with all of Target’s successful international collaborations including Missoni and very happy to be involved in the program.”
Mark July 2nd 2015 in your diary and bookmark www.target.com.au/dionlee — the limited edition range will launch in 35 select stores nationally and online then as part of the retailer’s ‘Designers for Target’ program.
