Technology is changing and enhancing everything about the way we live, and the world of beauty is definitely no exception. With an amazing new formula, Elizabeth Arden’s luxurious make up collection is the ultimate in colour, coverage and comfort. And if you’re worried that all this technology talk has changed that Elizabeth Arden signature, worry no further, the range is as elegant as ever.
The Formula
Elizabeth Arden has harnessed the benefits of anti-ageing Ceramide technology for their collection. Combining Hibiscus Seed Extract that provides support for the skin’s natural elastin and 30% more plumping powder then other make up brands, get ready to kiss those wrinkles goodbye.
The Ultimate Coverage
We love Elizabeth Arden’s ultra creamy concealer that will not only hide your blemishes but will also give your skin a younger, brighter look. Each shade of Ivory, Light, Fair and Medium has a creamy, rich texture providing the ultimate in smooth skin and coverage with SPF 15 protection.
Luscious Lips
For the lips, the collection has a wearable colour for every skin tone, with 18 gorgeous, feminine shades. Not only does the lipstick glide easily onto your lips and stay there, the gleaming gold case is a fashion statement in its own right. We challenge you to find a more flattering shade of red!
Pro Tips
Elizabeth Arden Global Flagship Store’s resident makeup artist, Clif De Raita, shares tips and tricks for the perfect makeup application using Ceramide Ultra Lift and Firm Makeup.
Step 1:Moisturise and Prime
Helps makeup go on more smoothly and last longer.
Step 2: Conceal
Apply new Ceramide Ultra Lift and Firm Concealer, applying from under brow bones and up to temples, then under the eyes and along the nose and mouth. Blend carefully.
Step 3: Make Up
Apply Ceramide Ultra Lift and Firm Makeup SPF 15 using the new Makeup Blender.
- Lightly dampen sponge tip in water for maximum flexibility.
- Dip sponge tip into makeup jar and deposit into the centre of your palm, then swirl makeup evenly onto applicator.
- Smooth onto face using downward strokes, moving from the side of the face inward.
- Use the very tip of the sponge applicator for hard-to-reach places like sides of nose and inner eye area.
- Smooth all over with one last downward sweep.
Step 4: Blush
Brush Ceramide Cream Blush on the apples of cheeks.
Step 5: Powder
Give your makeup a final, finished appearance with a dusting of Ceramide Skin Smoothing Loose Powder.
Step 6: Lipstick
Apply Ceramide Ultra Lipstick for a final kiss of color. Find your perfect shade of red with our How-To Video.
The Ceramide Ultra Collection will be available from 18th April 2011 at Myer, David Jones & selected Pharmacies.
