Mrs Estée Lauder had always said that before she began the process of creating a fragrance, she must first “see” it. It’s in Beautiful that she saw “a woman’s warmth, her charm, her personal appeal and her new confidence about herself.” To achieve this exquisite expression of femininity, Mrs Lauder blended a sensuous melange of more than 2000 flowers in 19 varieties with citrusy notes and velvety warm woods and spices. “Part of the mystery and magic”, said Mrs Lauder “is that the fragrance named itself. Whenever I sprayed it on someone, she would say “Beautiful” was the perfect word to describe it.
Watch the “Beautiful” advertising campaign featuring model Constance Jablonski.
