Rescu. has warm weather on the brain – with a swimwear update and news of a fashion tech breakthrough at Europe’s music festivals. Read on for more…
It may only be July, but Rescu. is already getting excited about our summer swimwear wardrobes. And how could we not, with Seafolly storming Paris and news of Aussie powerhouse JETS’ first Bondi stand-alone store?
JETS is dipping its toes into the rich Bondi shopping scene with a summer pop-up store on Hall St, and the buzz is already building.
Summer pop-ups are a great way for brands to sample the market while shoppers get a taste of their wares.
JETS isn’t for the Billabong crowd. Its 2012-13 campaign is an insane extravaganza of glamour and colour, more suited to St Tropez than beach-bums, and it’s collaborated with Net-a-Porter, the ultimate luxury online shop.
We’re loving its tasteful florals and classic shapes – and the whole-day aesthetic (from breakfast to cocktails) is a busy shopper’s dream. You’re set for the entire holiday.
The JETS pop-up store is the brainchild of its head designer, Jessika Allen, who apparently loves the “iconic Sydney location”. It’s where the 2012 campaign was shot – at Icebergs, of course.
Swimwear is one of Australia’s biggest designer exports, and Bondi is a shopping haven, but it can also be difficult to create a niche in the busy neighbourhood; many swimwear brands have flagship stores, and JETS will have to produce something pretty special to create an impression.
The store opens in July; will you be checking it out?
Image: JETS 2012-13 campaign.
It’s festival season! Splendour, Big Day Out, Falls – we’re donning our sandals and our comfiest shorts, ready to dance and get vaguely sunburnt.
However, the shape of festival fashion might be changing, thanks to an experiment being conducted in Britain at the moment.
An online fashion retailer, Very.co.uk, is partnering with V Festival, one of the UK’s biggest music festivals, as their ‘official fashion partner’ – and are promising on-site deliveries for festival-goers who suddenly discover they have absolutely nothing to wear.
There’s free next-day delivery if you order the day before the festival, and the range of clothing is in the thousands – but it doesn’t end there.
There’s a special Festival Capsule collection which can be ordered and delivered to your tent within an hour. Yep, that’s right – if you make an impromptu date for the big gig that night and need a dress immediately, the technology now exists to deliver it to you in under 60 minutes.
It’s one of the first shopping experiences of its kind in the world – and hasn’t been attempted before because festivals are largely chaotic places, with little opportunity to wash and less opportunity to look fashionable.
However, in large part due to Kate Moss’s insistence on looking stunning at Glastonbury and the celebrity contingent at Coachella, festival fashion around the world has gone from practical and muddy to high-hippie chic. It’s become a fashion parade of dressing to impress.
It’s become more popular to have a ‘make-over’ area in festival areas. Most big ones worldwide now offer a place for women to get hair done, primp and even get manicures before dancing like maniacs. High-maintenance? Maybe, but we love the idea.
We can foresee one problem: how to find the desperate person’s tent in among the hordes of others? Apparently the festival is also going to have a collection tent if finding the forlorn fashionista proves too difficult.
If the idea succeeds, the delivery system may make its way to Australian festivals within the year, and local designers will jump on the bandwagon. We’d love to have Sass & Bide at our fingertips when stranded at BDO.
Would you use a fashion delivery system at a festival?
Image: Festival chic by Kate Moss.
