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Home Style Fashion

Fashion Wrap: The New Australian Shopping Wrap & Christian Louboutin's Many New Ventures

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A new fashion app has launched which might just revolutionise the way you shop – and it’s from right here in Aus.  What are you waiting for?  

 

 

Ever been caught alone in a store without a friend to consult on a tricky clothing purchase?

Two Australian women have banded together to make an app which means that will never happen again – camera phone or not.

My Social Stylist calls on social networks to help plan your look, and it even comes with a sort of Dislike button (which Facebook somehow never really got around to – wonder why), in the form of LOVE IT or LEAVE IT options for people viewing your outfit. It’s like democratic style, and it’s about to take the shopping world by storm.

Social media has had a huge impact on style, with fashion blogs making mini-celebrities of the more fashionable bloggers who share and ask for feedback on every outfit.

My Social Stylist also includes a Lookbook function to catalogue outfits, and you can trade advice and follow super-stylish others whose looks you admire.

It’s been quick to pick up, but there’s always a problem on social fashion networks – the bitching factor, where anonymous commenters gang up on a target. It’s disabled apps before, and it will be interesting to see how My Social Stylist deals with fashion faux pas…

My Social Stylist is now available for free download at the App Store.

Image: My Social Stylist.

It seems all of RESCU’s shopping news this week is about Christian Louboutin.

For one, as our Beauty columnist revealed, the master of the red-bottomed shoe is aiming to put shades of scarlet on our faces, too. Louboutin is launching a line of products called “Beaute” – but it won’t be around till 2013.

His inspiration? The bust of Nefertiti in the Neues Museum in Berlin – one of the most classically beautiful impressions of women in history. And she’s wearing rather a lot of kohl.

It’s quite common for clothing magnates to branch out into cosmetics- Burberry Beauty launched just last year – but shoe designers? That’s a different story.

The key part of cosmetic buying? It’s a way to make luxury brands affordable to every woman, so the high-octane Louboutin scarlet can occur in your wardrobe as a lipstick or nail polish rather than a 400 dollar shoe.

And as he was inspired to coat the bottom of his shoes his signature red by a bottle of nail polish, Louboutin has a debt to pay to the cosmetics industry.

Considering Louboutin recently had a retrospective exhibition all of his own, we’re expecting glamour and glitz, like MAC’s collaboration with Lady Gaga. No shy, retiring neutrals for this brand.

In other Louboutin news, he’s been commissioned by Disney to design actual Cinderella glass slippers to celebrate the original Cinderella cartoon – but they won’t be for sale.

And elsewhere, he’s designed an entire range of custom ballet shoes for burlesque queen Dita Von Teese’s Paris tour – red soles included.

Could a collaboration with a ballet company be in the offing? We’d die to see the slippers.

Image: Christian Louboutin’s custom-made ballet shoes on Dita von Teese.

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