By Jenna Black

This week in fashion, the British Fashion Awards dominated the industry with their talented nominees and winners, Dior revamps their New York flagship and more.
Burberry awarded the digital crown and Alexander McQueen honored at British Fashion Awards
Burberry have taken out the crown in digital innovation at the recent British Fashion Awards. Creative director Christopher Bailey stated of their win “It’s a great privilege to be receiving this award.
Digital innovation is an integral part of the culture at Burberry and this award recognizes the incredible and inspirational team I work with.”The award is only in its first year, and was created to celebrate new innovations into digital media from the world’s greatest labels. Burberry have without doubt lead the industry into a new realm for fashion as they live streamed their runway shows, introduced interactive campaigns and pushed their social media involvement to an all time record (reaching 3.3 million Facebook fans recently)
The British Fashion awards also honored the late Alexander McQueen with the BFC Outstanding Achievement in Fashion Design. The award was presented accompanied by a short film, featuring music by Bjork, directed by Nick Knight of SHOWstudio, and styled by Vogue contributor Edward Enninful.
Other awards including the British style award, voted by the public and awarded to the chic Alexa Chung, and Designer of the Year went to Phoebe Philo of Celine. Mulberry took out Designer Brand of the year and Lara Stone was awarded Model of the Year.
Gossip: Blake Lively the new face of Chanel?
Gossip Girl starlet Blake Lively has been tipped to be the new face of Chanel handbags. The actress has recently been front row at many Chanel runway shows, so it comes as no surprise that the youthful actress would be snatched up quickly by one of the world’s most well known brands.
Blake has also kept close ties with Vogue editor Anna Wintour, whom she went with to Chanel’s couture show in Paris this year, where she also met Chanel designer Karl Lagerfeld. It seems to all be falling into place!
Dior store revamp welcomes stylish celebs
The event to be seen at this week for the fashion world was at the revamped opening of the Dior store in New York. Naturally, a stylish star studded crowd attended the store party, entertained by the wonderful John Galliano (wearing leopard print and a top hat of course).
Guests who attended included Natalie Portman, Liv Tyler, Karlie Kloss, Karolina Kurkova and Leighton Meester.
Image source: WWD.com (Steve Eichner) and thefashionspot.com











