The rain worked in Burberry’s favour on the final day of LFW. How else could security guards stand outside the show, wearing traditional trenches, holding Burberry printed umbrellas and looking as if they were actually part of an Ad campaign for Burberry?
The Burberry buzz had loudly started before we even got into the show.
Fashionistas were squealing with excitement at the facts that this season designer Christopher Bailey would not only stream the show in 3-D in locations all around the world, but more importantly; for a limited time civilians would actually be able to purchase items from the show on the label’s website, rather than waiting for months until it hits stores. Many spent most of the show trying to connect to the label’s website on their Blackberrys, credit cards ready in their manicured hands.
We predict that the jackets have flown out of cyber space, aviation pun intended.
Whilst coats are always a major theme and style staple at Burberry and there were many to choose from (pea-coats, traditional trenches, military jackets and frock-coats), the main theme of the show was aviation and the coats that stole the show were the sheepskin flying jackets with their exaggerated collars, gold buttons, double buckle cuffs and shearling lining.
Apart from the strong aviation theme to his Fall 2010 show, Bailey also wanted to show “fabric manipulation and lots of detail”, which he did by combining the flying jackets with wisps of deconstructed lace in moss green, slinky silks and shimmering skirts worn over thigh high leather and lizard boots.
Burberry sure did earn its wings for Fall 2010.
Image credits: Snapper Media
