Aveda’s lead stylist Odile Gilbert created glossy, childlike hair that was adorned with handmade flower pins at the Rodarte A/W Fashion Week show in New York.
Odile Gilbert described this look as “sleek and shiny – at once free-flowing yet controlled. I was inspired by the idea of a modern, young girl who is strong and capable yet sweet and innocent. The look is young and dreamlike, with handmade metal flowers that make a statement”.
Gilbert also said “I wanted to create a hair look with a dreamy, almost childlike feeling. From the front, the hair looks like it is left down, but in back, it is controlled, adorned with metal flowers that look like barrettes. There’s also a Mexican influence on the look, since the Rodarte collection this season is inspired by bordertowns. We wanted to reflect this inspiration with the vintage flower ornaments and shiny, side-parted hair”.
Fashion inspiration: Kate Mulleavy of Rodarte revealed, “Our collection this season explores the idea of sleepwalking. The idea of a dream state, or an in-between state, inspired us.”
How to get the look:
1. Prep damp hair with Aveda Smooth Infusion Glossing Straightener for shine and sleekness, and blow-dry smooth with a flat brush.
2. Create a clean left side part. Straighten hair, layer by layer, using a flat iron.
3. Create anchors for the flower pins by forming three small braids along the scalp: one along the left side of the occipital ridge, one across the center of the head, and one vertically along the left side part. Spray with Aveda Control Force Hair Spray for maximum hold.
4. Brush hair over the braids, keeping the left side part clean and strong. Spray each layer of hair with Aveda Control Force Hair Spray (launching in August) and blow-dry for intense hold and shine. Hair should be sleek and close to the head.
5. Use small bobby pins to secure hair in a clean line from one side of the occipital ridge to the other, just above the nape of the neck. Let the ends of hair fall loosely in back and over both shoulders.
6. Secure a selection of metal flower ornaments into the hair horizontally across the head, using the covered braids as anchors. Finish the look with Aveda Control Force Hair Spray.
More backstage photos:
Aveda’s Backstage Twitter Updates
Receive live Twitter updates from Aveda’s team working backstage at fashion week at the Aveda channel.
Backstage videos
See behind-the-scenes videos of Aveda hair stylists prepping models for the shows. Videos are available in HD for download, sharing, and embedding here. Videos will also be posted to Aveda’s YouTube channel and Facebook page.
Stockist info:
For more information about the above products, go to www.aveda.com.au
