Japanese skincare and makeup line Shiseido has hired Oscar-winning actress Jennifer Connelly as their new global face. In a case of deja vu Connelly and Shiseido worked together on a campaign called Perky Jeans back in the ’80s. The new ad campaign is for Shiseido’s Future Solution LX premium skin care line.
Jennifer Connelly has been named the new Global Face of Shiseido.
The ‘Requiem for a Dream’ actress – who previously fronted a Japanese advertising campaign for the brand over twenty years ago – will also be the face of their premium skincare line Future Solution LX and is delighted to be involved with the campaign.
She told WWD, “I am honoured to be working with Shiseido again and to be representing the Future Solution LX line globally. Like Shiseido, I believe it is important to prepare now for our future wellbeing. I look forward to sharing my journey with Future Solution LX with women worldwide.”
Shiseido are thrilled to be working with the 41-year-old actress again. Hiroshi Maruyama, General Manager of the International Marketing Department, said, “We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary. Jennifer’s genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer. We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers.”
