Jimmy Choo’s spring/summer 2013 collection will be a collaboration with Rob Pruitt and Miuccia Prada uses an apron motif in her designs in homage to women’s struggles.
The fashion house will join forces with the contemporary artist – who is known for his array of colorful work – on a capsule cruise collection, and the brand is hoping his influence will lead to the creation of some ”very collectable and uniquely beautiful” products.
Jimmy Choo creative directors Sandra Choi and Simon Holloway said, ”We were captivated by Pruitt’s energy, his computer screen use of color and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography.
”We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectable and uniquely beautiful.”
The collection will feature shoes, small leather accessories and handbags, and it is expected to arrive in Jimmy Choo boutiques and online in November 2012.
The brand is no stranger to working with contemporary artists after joining forces with Nan Goldin for its spring/summer 2012 Icons cruise collection.
What’s more, Marilyn Minter and Richard Phillips were onboard for Jimmy Choo’s spring/summer 2011 Crystal cruise collection and spring/summer 2008 collection respectively.
The Italian fashion designer says she gets a lot of her inspiration from the lives of everyday women and uses the tradition kitchen attire for her collections because it symbolises the tough lives some females have to lead.
She said, ”I’m interested in the lives of women in general, which is why I love aprons. The apron is a recurring theme in my work because it is symbolic of women’s sufferance. It’s an emblem of women’s despair, their poverty, their passions. I love drama and romance. It’s one of the reasons why I love antique jewelry – I like to live the lives of other women.
Miuccia – who works for Prada and heads her fashion forward sister company Miu Miu – has previously said she often wears clothes she thinks are ”appalling” and sometimes hates her own signature style.
She said, ”I get passions, I have to wear something even if I know it’s really appalling. It’s all about the fantasy of the moment and for about 20 days it’s all I want.”
