The at-home hair colour revolution is here. John Frieda Precision Foam Colour is your secret weapon for glossy, salon-quality results – minus the chair time and hefty price tag.
We recruited a mix of at-home hair colour enthusiasts, never before attempted colour at home, and salon regulars for the ultimate tress test: to dye their hair at home with a John Frieda Precision Foam Colour suited to their existing hair colour and a colour-matched John Frieda shampoo and conditioner.
These are their results:
100% are curious to try more hair products from John Frieda
100% would recommend Precision Foam Colour to a friend
100% agreed having used Precision Foam Colour they feel like they can achieve salon-quality results at home
100% would consider using this product to dye their hair in the future having tried it
80% would happily switch to Precision Foam Colour to save money and time on regular salon visits
Seeing is believing. Watch their transformational before and after results below:
Katie T from NSW has used a permanent home hair dye in the past but has stopped because “it’s messy and the coverage is never even”.
On the John Frieda Precision Foam Colour she said, “The colour payoff is amazing, even better than shown on the box. I’m super impressed with the shine and life its brought back to my hair, and everyone at work has been asking what products I’ve been using to get my hair so shiny.
My hair is no longer frizzy and dry, and the colour is still as chocolate-y as the day I dyed it.”
Michelle B from NSW usually gets highlights at her local salon about two to three times a year. “I think this is the best at home dye I’ve ever used. The foam texture meant that it wasn’t runny or difficult to apply, and I feel like the colour looks very even without the patches that often give away home dye jobs. I enjoyed using the conditioner and shampoo and my hair feels soft and healthy.”
Sarah E, from VIC who usually gets a complete colour every 8 months hadn’t ever used an at-home hair colour. She said “it was a very simple process and I was pleased with the results, I feel like I can achieve salon-quality results at home when it comes to colouring my hair” citing she feels comfortable using John Frieda products.
Carmel B from NSW usually goes to the salon every 6 to 8 weeks to have her hair coloured. “This was the best at home hair dye I’ve used, I particularly liked the foam texture of the product. My hair felt very healthy and not at all dry after using the products.”
Amanda B from NSW said, “I normally use a cream dye that I buy from the pharmacy or supermarket. I tend to re-do my roots every 6-8 weeks with a black or blue-black. I will wait until my son goes to bed then try to get it in without making a mess of my bathroom. This one was definitely easier in that respect.…Even the gloves were better quality, as was the mixture and the smell during the dying process.”
RRP: John Frieda® Precision Foam Colour $22.99 each, available from Priceline, Woolworths, Coles, Chemist Warehouse and selected Pharmacies.
To find your perfect shade, visit www.johnfrieda.com.au and use the online shade selector tool.
John Frieda® is a commercial partner of RESCU.com.au
