Karl Lagerfeld and Japanese cosmetics brand Shu Eumura have teamed up to launch a one off holiday collection for 2012 and Elizabeth Arden Inc has purchased the rights to Justin Bieber and Nicki Minaj’s fragrances.
Karl Lagerfeld is to launch a one-off beauty line. The Chanel designer has teamed up with Japanese beauty giant Shu Uemure to create a range of cosmetics, entitled Karl Lagerfeld for Shu Uemura.
While specific details on the range have not yet been revealed, president of Karl Lagerfeld Pier Paolo Righi told WWD the products will reflect the designer’s “iconic, ironic style”.
“I design with Shu Uemura as other manufactures do not offer such beautiful colours,” the designer said.
Karl – who has used Shu Uemura cosmetics to hand-colour his fashion sketches for over two decades – is in charge of the collection’s colour selection and packaging and has already photographed an accompanying campaign.
Meanwhile, Karl has been immortalised in wax his native Germany’s oldest waxwork museum, Panoptikum Hamburg. The model took almost a year to create and features an uncanny resemblance to the eccentric designer, featuring his white hair tied in a neat ponytail, his trademark dark glasses, fingerless gloves and slim tailoring. The waxwork – which was created by a team of sculptors – was officially unveiled last week.
Elizabeth Arden Inc. has purchased the fragrance licenses of Justin Bieber and Nicki Minaj. The company bought the rights of the perfumes by both pop stars from Give Back Brands LLC, as they want to build on their celebrity portfolio.
In a memo to employees, E. Scott Beattie – chairman and chief executive officer of Elizabeth Arden – said: “We are pleased to announce that today we signed an agreement to acquire the licenses for the Justin Bieber and Nicki Minaj fragrance brands from Give Back Brands. The marketing and creative activities for these fragrance brands will continue to be managed externally by their existing team. Sales, finance and operational activities will be absorbed by the respective Elizabeth Arden functions.
These brands represent another opportunity to grow our extensive fragrance portfolio through both new licenses and fragrance acquisitions.
“We’ve been keen observers of Justin Bieber’s fragrance and his participation in it. When you look at the combination of Justin Bieber and Taylor Swift’s Wonderstruck, together they accounted for half of the U.S. growth in fragrance last season. Our growth agenda allowed for a certain amount of acquisitions and when this became available we recognised it was a great opportunity. It made sense to us given the size and breadth of our celebrity portfolio.”
Justin’s Someday fragrance became one of the biggest selling of 2011, with annual sales reaching $39 million. He is set to release a second perfume, entitled Girlfriend, next week. Nicki’s first fragrance is set for a September launch.
