Kate Hudson as the face of Ann Taylor loves the way the new collection makes her feel and Eva Longoria went for something a bit more adventurous as she gets set to release her new fragrance, EvAmour.
Kate Hudson says Ann Taylor clothes make her “feel good”.
The ‘Fool’s Gold’ actress – who became face of the brand in January – loves the versatility of the fashion line’s new collection and thinks there is an appropriate piece for every occasion.
She said, “The new Ann is all about amazing, versatile pieces that take you from weekdays to weekends. I love that. It just makes you feel good.”
Kate thinks Ann Taylor – which has been rejuvenated since Lisa Axelson joined the fashion house as head designer in 2009 – provides a “perfect mix” of modern sophistication. She added to People, “When I think of the new Ann Taylor I think chic, modern clothes and bold, brilliant shades. It’s the perfect mix of sophisticated fashion with modern edge.”
Kate – who is a mother to sons Ryder, eight and Bingham, eight months – follows in the footsteps of Demi Moore, Heidi Klum, Naomi Watts and Katie Holmes as spokesmodel for Ann Taylor. The clothes she wears in their latest advertising campaign go on sale next month.
Eva Longoria was more adventurous when creating her second perfume.
The ‘Desperate Housewives’ beauty is preparing to release EVAmour by Eva Longoria, the follow up to Eva by Eva Longoria and says she jumped at the chance to experiment with notes while working on the new fragrance.
She told WWD, “I’m not used to something that is so layered, and the second one is pretty layered with some pink lady apple and red currant. The first fragrance is a little simpler. It is like when you start drinking wine. I started with white wine and have gone into the more complex, red wine. I am taking baby steps into the more complex notes.”
“You have different fragrances for different moods. If you are feeling seductive and sophisticated, wanting to go out and make a bolder statement, you wear the second one. If you are working around other people in an office, the first one might be more appropriate.”
Eva also admitted the decision to create a signature perfume was partly selfish because of allergies which affected what fragrances she could wear. She explained, “It was born out of necessity. I wanted to create a perfume I could wear, so it grew it out of some selfishness.”
