Katy Perry has launched her newest range of false eyelashes with Eylure. The singer, famous for her pin-up and fun-loving style, rolled up in a turquoise convertible to match her newly died locks to promote the custom brand of eyelashes. And yes! She does remove her shades to reveal flutter her famous lashes.
The ‘Firework’ hitmaker arrived at The Americana at Brand in Glendale, California, in a traffic-stopping, classic blue convertible with matching blue dress, shoes and locks in a french twist for the official launch of the collection.
She had tweeted her excitement, “Today has been a BEAUTIFUL day! U debuted “Part Of Me” at #1 & now I can’t wait to bat my LASHES & thank u in person @ the Americana at 4pm! (sic).”
Eylure, the eyelash company revealed she was very hands on with the collaboration, which mimics her “personal style”.
A statement said, “As a false lash lover herself, Katy had a very clear idea of what she wanted to achieve and was involved in every step of the design process.
“We were keen to create a range of lashes that were a direct extension of her own personal style.”
This isn’t Katy’s first venture outside of pop, the busy star has also created two perfumes and became the global ambassador for hair styling brand ghd last year.
Paul Stoneham, ghd Chief Executive Officer explained, “Katy is the epitome of modern fashion and styling. Her unique, ever changing looks are the envy of style devotees around the world. Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is seen as a cutting edge style icon unafraid to push fashion and beauty boundaries. Sassy, stylish and sexy, Katy is the perfect partner for ghd.”
Rescu. loves Katy’s commitment to her retro, with a touch of rockabilly, style!
