The authority in luxury performance hair care, Kérastase, have created a super serum developed using stem cell technology to repair and regenerate hair at the roots. At last a new era for permanent bombshell tresses. Kérastase Initialiste Advanced Hair and Scalp Concentrate, not only addresses damage at the source, but also has a heavenly fragrance, silky texture and opulent results that will lock you and your locks in as full-time fans.
The gorgeous Terry Biviano was the guest of honour at the launch and said, ““I am loving the new Kérastase Paris Initialiste Advance Hair and Scalp concentrate. It makes my hair shiny, thicker and healthier!”
She continued, “I have been using Initialiste for a month now and I am amazed by the results in such a short time, my hair is feeling thicker than ever.
What I love most is how easy it is to apply and how simple it is to work into your daily beauty routine. It’s as simple as just a couple of drops on your scalp once a day”.
After hearing from Terry and trialling the wonder-serum ourselves, we were eager to find out if the treatment would leave Rescu. readers starry eyed too, so we sent it out to a trial team of five women aged between 25-50 who are no strangers to quality hair care to see if Initialiste ticked all the boxes.
Here are their results:
5/5 trial team members noticed an increase in hair thickness
4/5 trial team members said they will purchase this product
4/5 trial team members would recommend this product to a friend
Jeynelle M from Walsh Bay said she loved, “how soft and full it makes my hair feel.” Within just one week of use Jeynelle noted, “volume and light weight feeling as well as less oil build up throughout the day.”
Natasha K from Hope Valley was seriously impressed with Initialiste, saying, “I will absolutely be purchasing this product when I run out… it will become a part of my hair care routine. I have already recommended it to friends. My girlfriends actually asked me what I was using to make my hair look so good!” She loved that the product gave her hair volume, improved texture and shine, and even noticed that it disguised greys. Natasha sent us some before and after pics – notice the smoother texture, and healthier- looking ends. Incredible!
Angela K from Croydon adored the beautiful gold packaging and said, “You know what it’s like when you are having a great hair day, everyone notices, and I have had a lot of great hair days using this product!” Because of this Angelia said she would purchase this product, and has already recommended to two of her girlfriends who have started using it and noticed similar results.
Gen J from Forresters Beach loved that her hair felt fuller after use and that other people, including her hairdresser, noticed a change for the better. When asked if she would recommend this product to a friend, she replied, “Yes, I already have!” Gen noted that she will be incorporating this new serum from Kérastase into her haircare routine.
Sophie B from Woollahra particularly loved that, unlike other products she’s used, this serum left her hair feeling clean and lush. She said, “this serum was a winner as I did not feel the need to wash my hair after 24 hours. I was able to keep it in my hair that I wash every 3 days.” When asked what she loved most about the product, Sophie said, “As soon as I used it my hair became stronger and more manageable.”
Here’s how it works: After 24 years of research and 10 scientific publications, the essential role of skin and hair stem cells in hair regeneration and the existence of two reservoirs of stem cells in the outer sheath of the hair follicle have been discovered, marking a turning point in our understanding of hair.
Kérastase have taken this knowledge and created Initialiste, a leave-in treatment that uses plant cells, green tea polyphenols, gluco-lipide GL and ceramides to help protect the stem cell environment of the hair. A protected environment means optimisation of the production of hair biomaterial, which in turn creates reinforced fibre strength and improved hair quality right from the source.
Kérastase Paris Initialiste Advance Hair and Scalp concentrate is available at specialist Kérastase salons www.kerastase.com.au, 1300 365 552 RRP: $68
