By Katie Martlew
Marc Jacobs has ditched his clothes and oiled his abs for the print campaign of his latest men’s fragrance Bang.
The ad depicts the super sexy, buffed up designer lying against crumpled silver mylar sheets, wearing nothing but a strategically placed oversized fragrance bottle.
Marc says that posing naked was all his business partner Robert Duffy’s idea.
“Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now- you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup colour, but not for men.” He said.
“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen (Teller, who shot the campaign) had the idea for the silver Mylar, and it all came together. The silver Mylar also gives it that flash, that bang.” Jacobs continued.
Bang won’t hit major department store shelves nationwide until September 2010. For stockists phone 1800 812 663