By Chloe Schneider
Most of you are probably already fans of Mecca Cosmetica and Kit Cosmetics but what you may not know is that the same beauty retailing genius, Jo Horgan, founded both. Her latest store is something so unique and innovative that we think it may mark an important change on the Australian beauty scene.
Mecca Maxima brings Mecca and Kit favourites such as Nars, Stila, Smashbox and more under one roof alongside a whole host of well-loved prestige beauty brands including Clinique, YSL and Clairns. As if that wasn’t enough, the incredible new store also has a 
dedicated fragrance area showcasing Prada, Chloe, Stella McCartney and Marc Jacobs among many others.
The huge, open space boasts dedicated trialling areas, beauty experts’ on-hand and a self-serve environment so you can shop beauty however you like. With over 300 products and 100 brands from affordable handbag products to high-tech luxury cosmeceutical skincare products, there is something in this beauty playground for everyone.
Mecca Maxima is now open in Melbourne Central. For more information visit www.meccamaxima.com.au
