The schedule for Mercedes-Benz Australia Fashion Week has been released and the line-up looks fresher than ever.
From April 30 to May 4 2012, Sydney will be awash with designers, models, buyers and media as Australia’s established and emerging labels showcase their Spring/Summer 2012-13 collections.
Held at the Overseas Passengers Terminal, the annual event champions the Australian aesthetic and draws international attention to our fashionable shores.
On our radar this year will be young phenomenons, such as Dion Lee and Romance Was Born, Aussie icons, including Zimmerman and Lisa Ho and newcomers Watson x Watson, Aje and Suboo, among many others.
While the OPT will be the hub of the week, there will also be new showroom and off-site destinations, including The Box (for studio-style presentations) and The Rocks Pop-Up Suites (for designer/buyer dialogue).
“We’re extremely excited by the response from designers and brands and are looking forward to showcasing the new seasons Spring Summer Collections in our world class facilities on site as well as sharing more of the city of Sydney’s wonderfully unique locations with our expanded off site program of shows and presentations’” says Jarrad Clark, Global Production Director, IMG Fashion.
Rescu. will be there, reporting and snapping away, so you don’t miss a minute of the sartorial action.
Watch this space!
