This week, Fragrance expert and ‘living legend’, Michael Edwards, was inducted into the Fragrance Foundation Hall of Fame for his significant contribution to the Australian and international fragrance industry.

Induction into the Hall of Fame is the most prestigious award by The Fragrance Foundation Australia – the industry body representing fragrance houses, retailers, magazine publishers and other fragrance-related businesses. Michael Edwards is known internationally for his annual fragrance guide, Fragrances of the World, which this year celebrates 25 years. Edwards has classified more fragrances than anyone else in the history of perfumery.



Today, he divides his time between Sydney, Paris and New York to keep ahead of the avalanche of new fragrances.  



Edwards’ book – Perfume Legends: French Feminine Fragrances – opened up the secret world of perfumery. For the first time, perfumers spoke of their work and the sources of their inspiration in a way only previously done by artists, architects and musicians. This year, his expertise is behind an online fragrance finder being developed by the Hearst Magazines group in the US that will feature on the websites of some of their leading magazines. The fragrance finder will help consumers find their ideal scents.



Members of the Fragrance Foundation who nominated Edwards for the award had the following praise for him: ·         

“He has bridged the gap between creative perfumer and perfume lover – a remarkable and unique achievement.”

President of the Fragrance Foundation, Michel-Henri Carriol concluded that, “For the Australian fragrance industry to have access to someone with Michael’s level of expertise and enthusiasm is an immense privilege. “Michael, we thank you – you are a fragrance phenomenon and an Australian ambassador to the world of perfumery,” said Mr Carriol.



In a heartfelt address to the audience, Edwards chose to quote Russell Crowe’s famous Academy Awards acceptance speech:

Viva La France,  God Bless the United States of America but Thank God for Australia!

Rescu. was there to celebrate this event and is delighted to congratulate Michael Edwards and his team on this, another award for his immense passion and commitment to the Fragrance Industry.