New York Fashion Week is off to a stylish start with Aveda’s lead hair stylist Odile Gilbert creating a modern twist on the Brigitte Bardot ‘pouf’ at the ORGANIC by John Patrick Fall/Winter 2010 Fashion Week show. Thanks to Aveda, we have all the backstage goss, photos and step-by-step recreation tips.
Aveda‘s Odile Gilbert said, “This look is especially beautiful for evening… John Patrick and I were inspired by the idea of a young, teenage girl seeing a gorgeous, Brigitte Bardot-esque hair look in a magazine or on TV and trying it on themselves. It’s very spontaneous, cute, and modern. The look involves a messy pouf tamed by Aveda Control Force Hair Spray and a French twist in the back. The volume is impulsive and a little undone.”
Designer John Patrick of ORGANIC by John Patrick revealed, “Our collection this season is centred around big, beautiful hair that makes our hand-woven tweeds look happy. Despite some inspiration from Joni Mitchell, Lady Diana, and Brigitte Bardot, the hair look is modern—very young and fun, not polished or structured”.
How to get the look:
1. Brush through your hair and prep with Aveda Phomollient Styling Foam (launching in August) to add body and shine. Use a comb to create a left side part.
2. Divide hair into four sections: sides, back, and top. Fold the top section over the face and clip back to separate.
3. Backcomb the back section of hair with a brush to create messy volume. Spray liberally with Aveda Control Force Hair Spray for maximum hold.
4. Create an anchor by crossing bobby pins horizontally across the middle of the back section of hair, just below the crown of the head.
5. Using large hair pins, attach a hairdresser’s sponge at the crown, where bobby pins are anchored.
6. Cross the right section of backcombed hair over to the left, pinning over the hairdresser’s sponge with large hair pins. Repeat with the left section of backcombed hair, bringing it to right. Take all remaining hair in the back section and twirl to the left to create a French twist. Secure the twist at the nape of the neck with hair pins, creating a tail of loose hair draped over the shoulder.
7. Set aside a portion of hair to fall in front of the left ear, and brush remaining top section of hair over the hairdresser’s sponge, Pin it into the French twist to create a “pouf.” Pull lightly with fingers to create loose, spontaneous volume. Spray with Aveda Control Force Hair Spray.
8. Leave wisps of free falling hair in front of the left ear, and loosely pin remaining pieces above the right ear. Finish with Aveda Control Force Hair Spray.
Aveda’s Backstage Twitter Updates
Receive live Twitter updates from Aveda’s team working backstage at Fashion Week. (Follow the Aveda team backstage at the Aveda channel, and include the #avedanyfw hashtag in your posts.)
Coming soon: backstage videos
Stay tuned for behind-the-scenes videos of Aveda hair stylists prepping models for the shows. Videos will be available in HD for download, sharing, and embedding here. Videos will also be posted to Aveda’s YouTube channel and Facebook page.
