The high street has been buzzing with Rosie Huntington-Whiteley designing a lingerie range for M&S, Ginnifer Goodwin attending the White House Correspondents Dinner in H&M’s Exclusive Glamour Conscious Collection and Alice Temperley pairing up with John Lewis for a collection.
The 25-year-old model – who is the face of the high street chain – is ”very excited” to have designed her first ever collection, entitled Rosie for Autograph, which will feature 33 pieces including French knickers, camisoles and silk lingerie sets.
She said, ”M&S is an iconic British brand, adored by many so I’m very excited to be launching my debut lingerie line with them.
”I thoroughly enjoyed collaborating with the design team to create my dream collection and I’m looking forward to a fun and creative time ahead.”
The Victoria’s Secret Angel’s collection – which is due to hit stores in September – will have a Twenties style with rose prints and deco-inspired detail.
Kate Bostock, Marks & Spencer executive director of clothing, is ”so pleased” with Rosie’s debut collection and she ”can’t wait” for the range to be released in the shops.
She said, ”We are so pleased to have Rosie on board to design her first collection for us – she really understands beautiful lingerie and what works on the body.
”With all her modelling experience she has great eye for colour and style which, coupled with our extensive knowledge in lingerie design and technique, is a winning formula that we can’t wait to share with our customers.”
Rosie started modelling for the high street brand for its fall/winter 2011/12 campaign.
The ‘Once Upon a Time’ actress donned the light gray gown from high street retailer H&M’s new Exclusive Glamour Conscious Collection to the glitzy event in Washington and says she chose the budget garment, which cost only US$299, because it was eco-friendly.
She told People magazine, ”I wanted something that was very earth-friendly. That was critical.”
Despite its low price-tag, the dress will still be difficult for shoppers to buy as just 1,000 of the limited-edition pieces were made. Each one is individually numbered.
The dress features organic cotton and silk boucle at the top, with an organza ruffled skirt and concealed zip at the back.
Ginnifer – who was a guest of NPR at the event – chose to add her own twist to the dress by teaming it with a simple black belt.
The H&M Exclusive Glamour Conscious Collection has been a hit with other celebrities on the red carpet, with Michelle Williams, Viola Davis, Kristin Davis and Amanda Seyfried previously spotted in dresses from the range.
The British designer says the range, named Somerset after her home county, will compliment her existing high-end creations but take her vision to a wider audience and she thinks the department store were the perfect choice for her first UK high street collection.
She told Vogue.co.uk, ”We recently celebrated our 10th anniversary and have spent the last ten years building our lines and understanding our customer. Somerset will compliment our existing brands and is a very accessible product that will take our aesthetic to a wider audience. I know a lot of people who can’t afford high fashion but appreciate well-made, wearable clothes. John Lewis is a great partner as it stands for quality, and is a trusted staple in everyone’s lifestyle.”
The 60-piece collection will arrive in stores nationwide and online on September 4 and ranges in price from £29 for a scarf to £1,000 for a sheepskin coat and feature items including leopard-print knits, boho dresses, military jackets and Victoriana blouses.
Jo Hooper, John Lewis’ head of womenswear buying, said, ”Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand.
”We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers.”
