From her whimsical blog, to her delectable Instagram feed (which the one and only Whitney Port has identified as a favourite), Nicole Warne, blogger extraordinaire , is one of Australia’s most loved media icons with a cult and devout following.
Ahead of her time, this business-savvy 24 year old has launched her own business at the tender age of 19 and has an internationally acclaimed personal brand that spans blog, Instagram, styling, modelling, and more. Now, she’s become the first blogger to be represented by talent giant IMG and has secured a spot as Westfield’s ambassador flanked by the dynamic modelling duo the Stenmark twins in the #limousine13 fashion film.
Nicole has elevated the selfie to a high fashion art form with her canny ability to edit and juxtapose fashion against the most beautiful backdrops around the world, making her popular to an exceptionally broad audience hence her brand power.
Inspired by her ability to transform and reinvent, Rescu. scored an exclusive sit-down with the Central Coast native Nicole Warne Gary Pepper Girl who shared her style advice, and told us a little more about the secret of her success…
Stuck in the office and can’t watch? Here are some choice quotes from Nicole Warne…
On the Westfield #limousine13 film; “With the fashion film, it’s called #limousine13, we wanted to do something alittle bit different… they really wanted to go for the shock value. You’ll probably see that the hair and the makeup is very, very different to what I usually wear.”
“It’s kind of hard for me to watch to be honest! Like I said, it’s just such a different look… it’s a bit sexy!”
On being a brand, “Yeah, that’s the thing about bloggers, you’re not just a model, or a writer, you’re a brand so you’ve really got to protect that.”
“I think it’s because I started with an online store so, you know, I was a business. A lot of bloggers start as bloggers and then they become a business or a model or a stylist.”
On working with her partner, Luke Shadbolt, “My advice to a lot of bloggers is, I would never mix them! Unless you’re really compatible, because it’s like travelling with someone, you really test each other…”
“We do challenge each other on the different perspectives but it keeps it very interesting!”
On Instagram, “…I’m completely addicted to it. And I think if you use it the right way, it’s not just a way to share photos, you can use it really perfectly for brand awareness…”
On her personal style, “Every season I kind of stick to the same things. I love bright colours, I love really clean lines like white on white. I think as I’ve grown up I’ve become a little bit more streamlined.”
“Yeah I’ve definitely changed a lot since I first started blogging, definitely my style as well.”
Follow Nicole: Gary Pepper Girl Blog | Twitter | Facebook | Instagram
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