Aveda lead stylist Odile Gilbert created a youthful hair look adorned with handcrafted barrettes at the Rodarte show in New York. “This look is cute and playful, and very easy to recreate, ” says Odile.
Kate and Laura Mulleavy of Rodarte revealed, “The Rodarte Spring/Summer 2011 collection is inspired by Northern California, giant Redwood trees, and 1970s suburban sprawl. For the hair, we wanted to create an innocent look reminiscent of teenagers in the 1970s. For ornamentation, we made hand carved wood, branch, and leaf barrettes.”
Aveda stylist Odile said, “The Rodarte hair look for this season is young and innocent. The body is full of natural-looking texture, the ends are straight, and a strong, swooping side part gives the hair a retro feel. The look is inspired by teenagers in the 1970s, so the effect is very organic, adorned with handcrafted tree branch and leaf barrettes that make a statement.”
RESCU: What was your inspiration for this look? How did you collaborate with the designer to create the look?
Odile Gilbert: “Kate, Laura, and I wanted to create a hair look with an innocent, 1970s-teenager feel. The naturally textured, organic feeling of the hair reflects the Rodarte collection this season, which is inspired by the natural beauty of Northern California. A beautiful barrette, inspired by giant Redwood trees, pulls the look together. The hair is tousled and full of body on top and through the middle but blunter and straighter on the ends – a very 1970s aesthetic.”
How to get the look:
1. Prep damp hair with Aveda Brilliant Damage Control to protect hair from heat styling and brow dry straight with a Mason Pearson brush.
2. Using fingers for a slightly imperfect look, create a super-strong part on the left side of the head, parallel to the center of the right eyebrow. Spray liberally with Aveda Air Control Hair Spray for shine and light hold.
3. Emulsify Damage Remedy Daily Hair Repair in hands to add lived-in texture and prevent breakage. Use fingers to tousle hair and enhance texture and body with Aveda Volumizing Tonic.
4. Secure a thick barrette to the left side of the hair, just above the left ear. Set the look with Aveda Air Control Hair Spray.
Aveda Products Used:
Aveda Damage Remedy™ Daily Hair Repair
Aveda Brilliant™ Damage Control
Aveda Volumizing Tonic™
Aveda Air Control™ Hair Spray
Twitter Updates
Live Twitter updates from Aveda’s team working backstage at Fashion Week. (Follow the Aveda team backstage at the Aveda channel, and include the #avedanyfw hashtag in your posts.)
Coming Soon: Backstage Videos
Stay tuned for behind-the-scenes videos of Aveda hair stylists prepping models for the shows. Videos will be available in HD for download, sharing, and embedding here. Videos will also be posted to Aveda’s Facebook page.
For more International Fashion Week coverage, keep checking RESCU’s Events section.
