At RESCU, we are passionate about skincare products that fight ageing. So Dr LeWinn’s new promotional campaign, ‘Old Can Wait’, strikes a chord with us.
Here, we discuss the milestones that this multi-award-winning brand has achieved and how their top-selling products can make your skin look younger and healthier than ever before.
Behind the Brand: their milestones achieved to date
• 1989: Dr. LeWinn’s launched in Australia with a signature range based on Vitamin A
The Vitamin A range was developed by renowned plastic surgeon Dr. Lawrence LeWinn. He created it in response to celebrity clientele always asking how to improve the appearance of their skin.
The range started off in Australia via infomercials and on the Good Morning Australia TV show and since then has grown to be available in six countries.
Benefits: This range is rich in Retinyl Palmitate (Vitamin A), which is an active ingredient that has the ability to improve skin’s elasticity, and can assist in mimimising the appearance of acne scars, pimples, pigmentation and age spots.
• 2005: Ultra R4 range launched
This range remains a technologically advanced skincare range formulated with the Australian first, patented peptide Palmitoyl Tripeptide-3, proven to dramatically reduce the visible signs of ageing.
Benefits: It contains breakthrough ‘pro collagen’ and ‘pro elastin’ peptides and exotic plant extracts, which actively stimulate your skin’s natural collagen production and regenerative mechanisms. Some consider it an alternative to collagen injections.
• 2007: Line Smoothing Complex S8 range launched
These products are based on Snap-8, a potent anti-ageing peptide with Botox®-like action, proven to be 30% more potent than Argireline. Snap-8 assists in softening the appearance of early signs of ageing such as fine lines, wrinkles and furrows.
Benefits: It was developed to absorb rapidly for maximum effect and today it is seen as an innovative award-winning range and is a key player in the cosmetic industry to effectively smooth lines and wrinkles for those who wish to avoid painful injections.
• 2007: Puressence range launched
Puressence was developed for young skin and contains the breakthrough ingredient Venuceane, which has been proven to delay the signs of ageing by 5 years within 6 months continuous use.
Benefits: The range is important as it has been formulated specially for 20+ skin and surprisingly that’s when tiny wrinkles and skin pigmentation begins to develop. It offers a complete care approach to purify, protect and help prevent the signs of premature ageing.
• 2009: Dr. LeWinn’s Medic launched
Why the range was launched:
Market research indicated a strong increase in the occurrence of skin conditions like acne, chronic dryness, eczema, psoriasis and rosacea. That’s why Medic range was created – one range to target acne and another to provide fast, soothing relief for very dry/sensitive skin.
Benefits: It provides a natural solution to skin conditions including acne and those prone to chronic dryness, eczema, psoriasis and rosacea and is free form potentially harmful allergens and irritants such as soap, paraffin oil, artificial colours/fragrances, alcohol and steroids.
Get to know and love the top 5 top-selling products in the range:
1. Day Cream (RRP: $74.95)
2. Facial Polishing Gel (RRP: $39.95)
3. Ultra R4 Regenerative Night Cream (RRP: $94.95)
4. Ultra R4 Restorative Day Cream (RRP: $84.95)
5. Line Smoothing Complex S8 Double Intensity Night Cream (RRP: $99.95)
Dr LeWinn’s products are available throughout Australia in leading pharmacies, Priceline, and department stores. Call 1800 630 056 (toll free) or visit www.drlewinns.com.au for more info.
Rescu. roadtests the Dr LeWinn’s range:
1. Relief is Finally at Hand: MEDIC by Dr LeWinn’s
2. Time to: Enlist a mask
