By Katie Martlew
Sarah Jessica Parker’s brand new scent SJP NYC has now hit the shelves. Inspired by the essence and spirit of our favourite fashion forward lady from Sex and the City, the beloved miss Carrie Bradshaw, the fragrance captures the all the freedom, adventure and style of NYC.
“I wanted to create a fragrance with a great sense of fun and whimsy,” said Sarah Jessica Parker. “It’s about mixing things up and breaking rules, all of the things I like about fashion.”
The fragrance is a fresh fruity floral scent, featuring top notes of Italian Mandarin, White Osmanthus, and Wild Red Strawberries. Heart notes include Gardenia, Honeysuckle, Mimosa, and Red Rose Damascenia, and base notes consist of Sandalwood, Vanilla Absolute, Rum Flavor, Creamy Musks.
Inspired by a sneak peak of SJP’s enviable closet, the perfume’s glass canister style packaging features a collision of distinctive Carrie-esque bold patterns and vibrant colours.
Befitting the fabulosity of the fragrance, the ad campaign was shot by famed photographer Solve Sundsbo, and features none other than SJP herself, fitted out in a pretty one-of-a-kind Oscar De La Renta gown.
To get your hands on a bottle of SJP NYC, strap on those monolo’s and head down to your nearest Myer, David Jones, or Perfume Connection store nationally. 30ml edt RRP $55.00 or 60ml edt RRP $70.00 Stockists: 1800 812 663