You might recall that last year, we here at Rescu. were singing the FitFlop praises – and with the new summer collection about to hit stores, it’s not only our love, but indeed the exciting range of fashionable Fitflops, that continues to grow.
Fitflop flashback
For those who missed last year’s review, FitFlops are casual footwear especially engineered to mimic the gait of barefoot walking, which offers several benefits. Their patent-pending microwobbleboard™ technology midsole increases leg muscle activity by around 10 to 12 percent, they increase bottom muscle activation by up to 30%, hamstring activation by up to 16%, and if you suffer from knee, ankle or lower back pain, you’ll be thrilled to find that they reduce stress on these areas too.
According to Fitflop foot health expert and podiatrist Lauren Earl, “the varied density and cushioned midsole offers superb support and provides excellent shock absorption.” Which is why she has been recommending them to her clients.
They have also been reported to provide relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, lower limb oedema, neuropathy and scoliosis.
Taking the Work out of Workout
Fitflop Fitness Expert, (try saying that quickly three times), Martha Lourey-Bird claims that the real key to the success of the FitFlop is in the enhanced benefits of incidental exercise: “they provide time-poor women everywhere with the invaluable opportunity to crank up their incidental exercise and get a workout as they go about their day-to-day activities.”
As the author of popular workout book for the time-poor, Exercise And The F word… Fun, it would seem Martha’s mantra to achieving a healthy balance is about getting the biggest workout for the least amount of work – “Like so many Australian women, I juggle the demands of a busy career with a very busy family!
A Sizzling Summer Range 
Back with the popular Walkstar, Walkstar 3 and Electra (RRP $119.95), this year’s summer range includes the super stylish Pietra (pictured, RRP $129.95), which features three resin jewel stones on the toe line; the Rebel, which is a studded take on the classic triangle to enhance its attitude; and, for the seriously committed, the special edition Rockstar Walkstar, which dazzles with Swarovski sparkle – making a limited edition appearance at selected David Jones stores from November.
So why not get more from your summer sojourns, with the Fitflops.
To learn more about this clever casual footwear, including where to buy, visit www.fitflop.com.au
