Morning minutes are precious. Whether hitting the gym or gathering up the kids for school before work, there’s just no denying that unruly wavy hair that has to be ironed and blow-dried into submission after every wash is the last thing anyone wants to worry about. And now, it doesn’t have to be…
For immediate frizz fighting…
Aveda have introduced a smart styling creme, Smooth Infusion™ Naturally Straight that uses a humidity-proof formula of tapioca starch and maize. This ingenious and completely natural combination works to create a barrier that will fend-off frizz in even the most humid conditions.
It’s also incredibly lightweight. Tippi Shorter, Global Artistic Director for Aveda says, “Many products designed to straighten hair and alleviate frizz are sticky, tacky, or heavy. Smooth Infusion™ Naturally Straight has a wonderful consistency.”
For long term straightening…
In addition to the immediate results, Smooth Infusion™ Naturally Straight incorporates naturally derived plant fibres which work to progressively eliminate unwanted waves with every use. And because each use helps to straighten hair naturally, you’ll soon find yourself cutting back on styling time, meaning less heat, less damage, and less frizz.
Chemical-free smoothing…
When it comes to straightening products, the go-to solutions are usually scorching hot or full of chemicals. Not so with Aveda. Rather than penetrating the hair shaft to modify natural bonds, Smooth Infusion™ works from the outside in, adding an imperceptible surface layer to the hair that progressively loosens curls with every use to gently create naturally straighter hair.
How to use…
Depending on hair length and thickness, start by using a small coin sized amount of Smooth Infusion™ Naturally Straight styling creme on towel-dried, still damp hair, applying it one section at a time.
1. Start the application process at the nape of the neck, working Naturally Straight into the ends of hair up to the mid-lengths using downward strokes before reaching the scalp, being sure it is evenly distributed throughout the entire head.
2. Blow dry hair straight using the brush of your choice.
3. Follow up with a flat iron, if desired. For very tight curls and coils, apply Smooth Infusion™ Style-Prep Smoother™ onto hair first
Rescu. Loves: This is a product with heart. Aveda have a partnership with the Western Australian Aboriginal people who gather their signature aroma’s sandalwood to assure responsible sourcing and harvesting practice, and aims to provide a sustainable economic base for the communities involved.
