Sydney Fashion Blogger, one of Australia’s leading fashion and instagram phenomena, and Alex Perry, Australia’s most loved fashion designer, are coming together to explore new online territory by creating a short digital film to be shown exclusively on RESCU.com.au.
Representing a major shift from traditional media to the independent digital publishers, the documentary will explore the events of the Alex Perry MBFWA show with Sydney Fashion Blogger as his ‘muse’. It will tell the story of Sydney Fashion Blogger’s pre-show fitting with Alex Perry, front row politics as bloggers and traditional media jostle for position, backstage encounters, the show itself, and the post-show celebration with Alex Perry.
Richard Stenlake and his Award winning agency Made will be the Creative Directors for the project with the digital collaboration between Sydney Fashion Blogger, Alex Perry and Rescu. com.au to reach out to nearly 750,000 viewers.
Bahar Etminan, Founder of Rescu. com.au, is excited to capture the exclusive collaboration and bring a whole new meaning to integrated digital content.
“The collaboration between Sydney Fashion Blogger and Alex Perry is strong and sexy. These creative and social media powerhouses are two of the most influential figures in Australian Fashion with a authentic friendship that can only be seen to be appreciated.
“The artist and his muse is a subject that always captures the imagination and one which we are excited to capture in our digital video footage.
“The association with Experts is core to RESCU.com.au‘s content strategy and this very modern collaboration is a perfect and exciting way for us to share a Fashion Week moment with our readers.” Says Bahar
