By Chloe Michele
We all want hair like the girls had at Nookie. Soft, yet strong. Undone, yet somehow composed. Ghd tells us how they did it, and how we can achieve the look at home.
Jayne Wild, a ghd Hair Director, said “Nikkita’s inspiration was a 70s inspired party chic, just out at a festival like Glastonbury, having a great time. She is the girl who everyone wants to be and know, she’s back stage all the time, very much the ‘socialite’, looking amazing and gorgeous but still quite natural. Using ghd products on the hair to enhance her ‘natural look’ is perfect.”
“We used the ghd Styler to create a natural looking wave. This seems to be a popular feeling on the catwalk this season, done but undone hair seems to be everywhere.” “ghd is such a styling tool and product line to work with. You can achieve almost anything. By using the products such as ghd Sea Spray you can achieve that desirable ‘done’ but ‘undone’ look.”
“Nookie’s hair look this season is focused on bring sexy while staying natural for that ultimate coolness. This hair is seen on catwalks around the world as a ‘usable’ but strong look, which suits Nookie’s collection beautifully.”
HOW TO RECREATE THE LOOK:
1. Firstly mist the hair with ghd Thermal Protector before spraying with ghd Sea Spray and blowdrying into the hair using your fingers, encouraging any natural movement.
2. Then section off the hair at the nape and run the ghd Styler through at a vertical section of about an inch thick. Try not to bevel the ends of the hair as you reach them, keep them straighter, this gives a more ‘natural’ look.
3. Continue over the head, dragging the roots a bit when you reach the top sections.
4. On completion pop head upside down and shake hair out with fingers, then throw the head back, popping hair into place where needed. We dressed some girls to one side using ghd Ultimate Hairspray to give an asymmetric look, and we added ties to some to create a slightly modern ‘hippie’ feeling, also introducing materials used in the collection.
5. Lightly mist with ghd Sea Spray to finish with a more ‘lived in’ look.
Products used:
– ghd Thermal Protector
– ghd Sea Spray
– ghd Fat Hair
– ghd Ultimate Hairspray for the asymmetric looks
















