From regenerative skin therapies to demure makeup looks and technological breakthroughs, 2025 is redefining beauty and aesthetics in bold, innovative ways. As the demand for natural results and holistic treatments grows, industry experts are steering away from surface-level fixes to focus on skin health, longevity, and subtle enhancements.
Expect a surge in regenerative medicine, like polynucleotide injectables and exosome therapies, that work with your body’s natural biology to restore, rejuvenate, and future-proof your skin. In beauty, food-inspired tones, soft matte finishes, and a return to natural brow regrowth are taking centre stage, while cutting-edge devices and multifunctional products cater to both aesthetics and practicality.
2025’s trends are all about empowerment, innovation, and radiant authenticity.
1. Regenerative Medicine Focus
“In 2025, we will see a surge in patient interest for non-invasive but highly innovative treatments. The key shift driving this change is a growing desire for natural-looking results. More than ever, patients are seeking regenerative solutions that work in harmony with their biology, enhancing skin health first, before addressing volume loss or structural concerns.
The future of regenerative aesthetics lies in a holistic, skin-first approach. Before considering volume replacement, we must first optimise the skin’s health and resilience. This is where treatments like exosomes and polynucleotides, such as REJURAN, are redefining regenerative medicine. These therapies don’t just improve skin quality; they actively stimulate cellular repair, enhance collagen production, and prevent the degradation of elastin, allowing skin to restore itself naturally.
At my practice, nearly every patient’s treatment plan begins with the fundamentals: collagen induction and skin tightening with the Ultraformer MPT. This creates a strong dermal foundation by stimulating fibroblast activity and increasing collagen density. Once the skin is optimised, we introduce targeted regenerative therapies, leveraging exosomes, polynucleotides, and other bioactive compounds to accelerate healing, refine texture, and future-proof the skin against ageing.
As our understanding of regenerative medicine advances, the focus will continue shifting towards stimulating the body’s own repair mechanisms, rather than simply correcting signs of ageing. The future of aesthetic medicine isn’t just about looking younger, it’s about keeping skin functionally younger for longer.”
Dr Scott Allison, Cosmetic Physician, Medical Director, Ascension Cosmetic Medicine
2. Demure and Mindful Make up
“Look out for paired back defined eyes, food inspired lip and cheeks and soft matte skin.
I personally love using rich brown eyeliner and brown mascara on the eyes. It’s glam, but a paired back, soft focus, a more demure take on eye definition.
Black as we know can be quite harsh and in some cases close the eye, whereas rich browns and even deep berry tones used as eyeliner can give great contrast to eye colour, still define, but open the eye more than a typical black option. Brown mascara is also trending for that softer yet styled approach for lashes, also contrasting well to eye colours.
Food inspired tones like berry, pomegranate and even peachy tomato orange reds are big for blush and lips for 2025, but all are soft focus and are used in multiple areas of the face like temples, cheeks, top of nose and lips to all marry together to give extra depth but freshness to the skin.
Lastly, with brown defined eyes and food coloured skin being big trends, skin is also taking a step back from being super glowy to a softer and smoother approach with more soft matte foundations launching this year. This type of foundation texture is flattering for all and will last longer than a dewy variant – definitely worth a try.”
Michael Brown, Celebrity Makeup Artist
3. Technology and Innovation Reign Supreme
The trend in aesthetic medicine is moving away from filling and freezing but rather towards regenerative and restorative medicine.
For the younger age group we are looking at early preventative treatments and skin health maintenance treatments which will lead to a generation of people who will appear to be ageless ie you won’t be able to identify how old they are because the standard aging processes have been halted. In essence we are working toward cancelling aging with minor ongoing tweakments.For those of us who are in the slightly older category I create an intense restorative program including skincare, biomodulators and the latest in skincare device technologies. The trifecta consists of laser such as the aerolase Neo Elite to target pigment, redness, and stimulate collages for a more even skin tone, followed by the DoubleTite which is the latest in RF needling from Korea that does not risk dissolving fatty tissue unlike other similar devices. I also use the DoubleTite to infuse biomodulators directly into the deep layers of the skin at the same time for a “double” effect on collagen and elastin production which reduces fine lines, pores and improves texture. Lastly the Byonik pulse triggered laser which reduces environmental oxidative stress on the skin and deeply hydrates for complete skin health.
Dr Cosima Karlburger, Cosmetic Physician, Dr Cosima Medi Spa
4. Restoration and Subtle Beauty
“Brows are having a major renaissance in 2025, and it’s all about regrowth and natural definition. After years of over-plucking, tinting, and laminating, women are now focusing on rejuvenating and strengthening their brows. We’re seeing a surge in brow serums, micro-needling treatments, and tailored brow rehab programs designed to restore natural fullness.
The trend is moving towards hyper-realism in brow styling, think soft, airy brows with a subtle lift that complement your natural face shape.
Kim Evans, Melbourne-based Brow and Lash specialist and founder Lux by Kim Evans
5. Shame is out, confidence is in
“Ageing is a natural and inevitable part of life, but for many women, it’s also deeply complicated. Our survey of over 1,500 women worldwide revealed that 64% of Aussie women, compared to 59% of American and 57% of British women, don’t love the changes they’re experiencing, even though they accept them as part of life. What’s more, the term ‘anti-ageing’ itself feels like pressure, with 58% of Australian women saying it makes them feel like they constantly need to battle ageing just to look younger. At Wrinkles Schminkles, we understand these complexities and believe in embracing ageing with honesty and confidence, rather than shame or unrealistic expectations.”
Gabrielle Requena, Founder of Wrinkles Schminkles
6. Multifunctional Products for Savings and Convenience
Multifunctional products are an increasingly popular category due to their value, convenience, and sustainability factor so it’s no surprise that industry data reflects this. With the hybrid products market set to rise by 24% we are seeing demand for more high quality, family friendly products with safe and universally pleasing formulations. This generally means softer and more natural ingredients with no strong fragrances. From shampoos to moisturisers, these can be used from mum to baby / kids and saves the need for purchasing multiple items to accommodate each family member. In a cost of living crisis, this has become a way to save busy families money, time, and space. This is also why the pharmacy space for brands are booming.
Rohan Widdison is the CEO of New Laboratories – cosmetic manufacturers and developers.
To experience these groundbreaking trends firsthand and gain expert insights into longevity, beauty, and wellness, join us at Ageless Radiance Club at The Calile, Brisbane, on 4 April 2025—a premier event featuring Australia’s top thought leaders. Secure your ticket now and be part of the future of beauty and wellness. Tickets on Sale here via Humanitix.com.au
