Who can believe fashion e-tailer THE ICONIC is only a year old? With 150,000 daily site visits, a growing 166,316 likes on Facebook, 3,781 Twitter followers, regular radio and TV ads, and a shopping magazine with original story content, THE ICONIC is rapidly becoming one of Australia’s most popular and well-known online retail stores.
To celebrate the one-year mark, press, celebrities, bloggers, and personalities were invited to a no-expenses spared birthday bash at 5-star BLUE Sydney in Woolloomooloo Wharf. An oversized birthday card was placed at the party’s entrance and guests including Jay Lyon, Jesinta Campbell, Jessica Mauboy, and Carissa Walford, to name a few, were invited to write their well-wishes.
With performances from Guy Sebastian, Flight Facilities, Van Hoorn and Cassian, hosting by Nikki Phillips, a Polite In Public photo booth, and endlessly flowing champagne, the night kicked on until 11pm with invites distributed to an after party at Backroom.
The departing crowd were handed shopper-size gift bags with products including a Zanerobe hat, a Circa Home candle, Le Tan tanning gel and sunblock, and Boca Lupo energy drink.
While Australia has no shortage of online stores, THE ICONIC is easy and convenient, offering free shipping Australia-wide, delivery within 3 hours to Sydney-siders, free returns within 100 days, and 500 brands (including camilla and marc, Ginger and Smart, Shakuhachi, by johnny and Wildfox) with a selection of 15,000 products. If the past year is anything to go by, we cannot wait until to see what THE ICONIC will be celebrating at their 2nd birthday next year.
