Imagine watching Fashion Week catwalk shows online and instantly being able to order everything you see straight from the runway!
Well now you can thanks to Topshop and Facebook.
Combining their forces the two companies have developed an interactive app that will allow millions of fans to purchase products from a live stream of Topshop’s runway show at the Spring Summer 2013 London Fashion Week.
The ‘shoot the show’ camera app as they call it, lets anyone with online access capture moments from the runway showing as if they were sitting front row.
You can then purchase the outfits as they go live on the catwalk having them delivered to your door within 48 hours, 3 months ahead of the collection hitting stores!
But this e-commerce functionality of the app doesn’t end with the clothes.
You can even purchase the beauty, styling products and music used during the show as well, all online at Topshop.
The app also lets you customise the catwalk by changing the colour of key looks and accessories, and then upload it to Facebook to share with friends.
Joanna Shields, vice president and managing director of Facebook EMEA, says: “Fashion enthusiasts are sharing the things they love on Facebook now more than ever. This is where the conversation happens, its among friends and its where great brands need to engage. Topshop clearly understand this, they are a cool young brand with a deep understanding of their customers…”
Here’s a first look at Topshop.com’s Social Experience Live:
Oscar-Winning Actress, Gwyneth Paltrow has been named World’s Best Dressed Woman by People magazine.
The 39-year-old’s sophisticated ‘less is more’ approach to style has landed her the number one spot on the magazine’s annual list.
Just behind Paltrow was Duchess Kate, who still took out the title for Best Classic Style.
Hollywood actresses Emma Stone and Jessica Alba, along with singer Rihanna and Australian supermodel Miranda Kerr all made the top ten.
View below People magazine’s complete top ten list of best-dressed stars:
1. Gwyneth Paltrow: World’s Best Dressed Woman (chosen by the editors of People)
2. Diane Kruger: Best High Fashion Style (chosen by Pamela Edwards Christiani, People style & beauty editor)
3. Kate Middleton: Best Classic Style (chosen by designer Janie Bryant)
4. Emma Stone: Best Red Carpet Style (chosen by Giuliana Rancic)
5. Jessica Alba: Best Jeans Style (chosen by Lauren Conrad)
6. Rihanna: Best Risk-Taking Style (chosen by Man Repeller blogger Leandra Medine)
7. Jennifer Lawrence: Best Under 25 Style (chosen by College Fashion editor Zephyr Basine)
8. Reese Witherspoon: Best Pregnancy Style (chosen by Camila McConaughey)
9. Miranda Kerr: Best Street Style (chosen by Who What Wear editors Hillary Kerr and Katherine Power)
10. The Kardashians: Best Trend-Setting Style (chosen by Simon Doonan)
Do you think Gwyneth deserved the top spot?
Check out Gwyneth’s Red Carpet Style to decide for yourself!
