Trend Alert: Punchy Purple 70s Inspired Make Up

By Chloe Brinklow

1970s style, high waisted bell-bottoms and platform shoes are making a fashionable comeback this season, and in the world of beauty things aren’t much different. Punchy purples and ethereal mauves that looked great on the disco dance floor a few decades ago are well and truly back and looking bright, brilliant and better than ever.

Rescu. caught up with Creative director of make up at Estee Lauder, Tom Pecheux to find out how to create the perfect, purple make up look.

Originally created for sensational super model and new face of Estee Lauder, Liu Wen, this look is described by Pecheux as “sheer electricity.” Luminous and vibrant, purples are applied to lips and eyes, so features really pop!

How To – Eyes.

Step 1. Cover the eye, using Shade 5 from the Pure Color EyeShadow Palette in Wild Violet ($85) from lash line to brow. To softly highlight, buff out, right under the brow.

Step 2. Next using the single, Pure Color EyeShadow in 02 Untamed Violet ($40), apply colour to the eye lid, starting at the lash line and finishing just before the crease.

Step 3. To really make eyes stand out, line the lower lashline with Double Wear Eye Pencil in 10 Untamed Violet ($40) then Add Shade 1 from the Pure Color EyeShadow Palette over liner to smudge and soften it.

Step 4. Apply Pure Color EyeShadow in 30 Sugar Cube ($40) along inner corner of crease. The light colour will create the illusion that the eye is bigger than It actually is, and allow the pretty purples to stand out more.

Step 5. Finish the look with a wave of your favourite mascara on both the upper and lower lashes.

For a Purple Pout – Lips

Step 6. According to Pecheux, “Lips are the focus (of this look) sparked with fuchsia violet and florescent gloss.” Apply Pure Color Lipstick in 42 Wild Violet ($45) to hydrated and primed lips.

Step 7. For a super, sleek and shiny finish apply Pure Color Lip Gelée in 19 Electric Violet ($40) Voila! Your 70s inspired look is complete, ready for a night of disco dancing a la Saturday Night Fever.

Rescu. brings you more Top Purple Product Picks…

Butterflies Fever Palette 01 Glowy Ballerine by Lancome

From the Ultra Lavande collection, this versatile palette boasts lovely lavender shades that can be mixed together or applied separately to create numerous, pretty purple make up looks. Mixing the hues, this light reflecting, mineral based product makes for a marvellous, soft blush with a subtle purple tint. A super cute design, 70s inspired butterflies and bowties are illustrated in the powder to symbolise, free, feminine beauty, exactly the way we like it.

Expert Tip: According to Lancome artistic director, Aaron De Mey this little beauty can enhance and correct. He advises using the ROSE colours to highlight cheekbones and the lilac shade to correct subtle complexion imperfections.

Available from selected David Jones and Myer stores nationally ($82)

Quite cute collection lipstick in playtime by MAC

With a finger on the pulse of all things beauty, MAC has created a contagiously cute new make up collection inspired by the young modern trendsetter. Channelling the Harajuku girls from Tokyo, a little bit of vintage and all things pastel, the collection is simply to-die-for! The Rescu. favourite? This intense violet, crème sheen lippy that goes on like a dream and really packs a punch.

Rescu. tip: For a perfect purple pout, it is important to prep lips so they’re hydrated – not dry! While the crème texture of this lippy will moisturise, give your pout a little head start with MAC prep and prime lip ($36)

Available from MAC concept stores and selected departments stores ($36)

LiquilineBlast Eyeliner Pencil by Covergirl

Say goodbye to boring blacks and browns, this luscious lilac eyeliner is the brand new ‘it’ product this season. If you aren’t an eye shadow fan or are a bit shy to rock a purple pout, a subtle sweep of the purple pencil is a great way to wear the trend without demanding too much attention.

Rescu. tip: Don’t feel obliged to apply your eyeliner to the top and bottom lash lines. If you want to keep things simple, apply just a little amount to the inner area of the lower lash line, then when you gain a little more confidence go for a more full on, fully lined eye.

Available from Target, Kmart, Big W, Priceline, Woolworths/Safeway, Coles and selected pharmacy outlets ($17.95)

Smoky Eye Effect Eyeshadow in Purple dust by Max Factor

Another all-in-one beauty product that ensures you get more bang for your buck, this gorgeous dual tip purple shadow pen makes creating the widely coveted smoky eye easier than ever before (and with much less brushes). Use the round tipped end to apply the lighter purple shade on the full lid and the pointed end for darker, dramatic and defining darker purple colour and line.

Rescu. tip: To take your smouldering smoky, purple eye to the next level, a quick wave of Max Factor Xperience mascara ($24.95) will really finish off the look.

Available form Myer, Target, Kmart, Big W, Priceline and selected pharmacy outlets ($21.95)

Limited edition Nail Colours in Mauve by Australis

The best way to nail any new trend is with your, nails! And keeping up with ever changing beauty doesn’t have to be hard either, especially with the limited edition Nail colours from Australis that are released up-to-the-minute, while the colour is actually ‘in’ – not after! Painting your fingertips and toes in this gorgeous, uber affordable mauve is sure to scored you style cred amongst your friends this season.

Rescu. tip: There’s no prize for extra-long nails and purple hues will look better on short manicured tips. Next time you get a professional manicure, ask for a ‘Squoval’ shape (in between oval and square) that looks great and is very happening right now.

Available for a limited time from https://www.australiscosmetics.com.au, Priceline, Kmart, Target and Big W and pharmacies ($7.95)