Victoria’s Secret is certainly living up to its name. The popular lingerie chain, famous for its models, such as Miranda Kerr, and its affordable lingerie, has just launched a brand new high-end line that, until now, has been kept very quiet. Not surprisingly, the popular Victoria’s Secret Designer Collection has already almost sold out!
Victoria’s Secret’s first high end lingerie line has nearly sold out after just one day on sale. The Victoria’s Secret Designer Collection range – which has been described by the company as “exquisite, timeless, delicate and glamorous” – has been launched.
The project had previously been kept a secret, although a number of the pieces were exhibited at the brand’s show in November 2011 in New York. Ed Razek – Victoria’s Secret president and chief marketing officer – told WWD, “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand.”
The collection – which includes bras, matching thongs with ruffle detailing and silk garter belts, as well as chiffon baby dolls – is set to replace the luxury lingerie products stocked in the majority of the retailer’s stores.
At the November show, Victoria’s Secret model Miranda Kerr strutted down the catwalk in a $2.5 million Fantasy Treasure Bra and a ‘Very Sexy’ bra and knickers set that came with a custom-made silk-wrap and tutu. She was cheered on by her husband Orlando Bloom at the event, which cost $12 million to produce and also featured performances by rappers Kanye West and Jay-Z, as well as ‘Moves Like Jagger’ group Maroon 5.
Watch the Rescu. Interview with the gorgeous Miranda Kerr!
